Email marketing

Write a one-off newsletter or announcement and send it to your subscribers. See Who your broadcasts go to for recipients and growing your list, and Email marketing plans and stats for pricing and open rates.

Marketing emails go only to customers who gave marketing consent, and each carries an unsubscribe link. Confirmations, reminders and other automated emails are separate and always go to whoever booked.

Turn on email marketing

Open Marketing → Broadcasts and choose Enable email marketing. Automated booking emails work without it.

Compose and send a broadcast

On Marketing → Broadcasts, start a new broadcast. You can move freely between the three steps.

1. 1
   Settings - choose who it goes to under Recipients, give it an internal name, and pick a theme and a font.
2. 2
   Content - add headings, text, links, images, callout boxes and a sessions block. Your images offers photos from your sessions and past emails, or Upload a new one; click an image to set its size, alignment and link. Sized images are cropped to a banner; turn off the crop button to show the whole image. Click the header band to show or hide your logo.
3. 3
   Confirm - check the recipient count, then choose Send now or Send later. Once your free first email is used, you'll need a plan to send; your draft stays saved.

Drafts autosave. Use Send test to read a copy on your phone first, because a sent broadcast can't be recalled. Placeholder links like your-slug block the send.

Schedule an email

On Confirm, choose Send later, pick a date and time, then Schedule email. It goes out within a few minutes of that time.

• You can have one scheduled email at a time. Your first email has to be sent straight away.
• Edits keep it scheduled. To take it off, choose Unschedule from its menu.
• If it can't go out, it stays in your drafts with the reason and you get an email.

Start from a template

On Marketing → Broadcasts, click Start from a template next to New email to open a ready-made draft. Each is already set to send to the group it's written for (change it under Recipients).

• Monthly newsletter - your news for the month and what's on. Sends to all subscribers.
• Launch campaign - two emails about your newest session: an announcement to all subscribers, then a reminder to people who've booked recently. Send the reminder a few days after the announcement.
• Special offer - a price or deal for a limited time. Sends to all subscribers.
• Important update - a change customers need to know about, like new opening hours. Sends to all subscribers.
• Bring a friend - asks people who've booked recently to bring someone next time.
• We miss you - invites back customers who haven't visited for a while (lapsed).
• New booking system - tells customers where to book now. Shown only if you imported your customer list.

Each template comes with example text and your own photos. The example offer and update are made up, so swap in your own before you send. Session dates and times update themselves when you send, and only sessions with upcoming dates are listed.

Themes

• Default - matches your booking pages: a bordered card on a cream background.
• Light - flat white, no card or borders.
• Dark - a dark background with light text.

Buttons use your brand colour unless it would disappear into the background.

Add your sessions without retyping them

The Sessions block builds a card for each session you pick: image, name, description, dates and a Book a space button.

1. 1
   In the Content step, click the + in the margin, then Sessions, and tick the sessions in the order you want them.
2. 2
   Under Dates to list, choose Next and one to six dates (suits a monthly workshop), or Every date in the next 1, 3, 7, 14 or 31 days, counted from the day you send (suits a "this week" email).
3. 3
   Click Insert sessions. To change it later, click the block and choose Choose sessions.

Each time links to that slot on your booking page. Photos keep the part you chose when you positioned the session image, and descriptions are cut to about 60 words.

The block fills itself in when the email sends, so a draft sent next week carries next week's dates.

• It only shows dates that can still be booked, within your booking window and cut-off. If no chosen session has any, the block is left out.
• Pick a good time. Your Reports show when your customers book.

Personalise with the recipient's first name

New emails start with Hi and a First name tag. To add one elsewhere, including the subject, type / and choose First name, or type {{first_name}}. It becomes each recipient's first name, or "there" when you don't have one. Any other placeholder, like {{last_name}}, blocks the send.

Sending limits

• Your monthly allowance. A broadcast over your plan's emails per month is refused - see plans.
• 2,000+ recipients per broadcast (grows after 30 days), two sends per day. Anything over is refused whole.
• Automatic pause. Over a rolling 30 days, sending pauses if 3% of emails hard-bounce or 0.3% are marked as spam (below 100 emails: 10 hard bounces or 3 complaints). It stops a send in progress and emails your admins. Contact us to lift it.

Common questions

1. Why don't I see Marketing → Broadcasts? Choose Enable email marketing on the Marketing page, or check that you have an Admin role.

2. Can customers unsubscribe? Yes, from any broadcast or their account page. It only stops marketing emails.

3. A session I picked isn't in the sessions block - why? It has no bookable date in the range you chose, or it isn't shown on your public booking page.

4. Can I change the picture or wording just for the email? Not in the block - it always matches the session. Edit the session, or add your own text above the block.

5. Why does a transparent image look blocky? It was uploaded before 11 November 2026. Upload the PNG again.