Email marketing

Write a one-off newsletter or announcement and send it to your subscribers. See Who your broadcasts go to for recipients and growing your list, and Email marketing plans and stats for pricing and open rates.

Marketing emails go only to customers who gave marketing consent, and each carries an unsubscribe link. Confirmations, reminders and other automated emails are separate and always go to whoever booked.

Turn on email marketing

Open Email → Marketing and choose Enable email marketing. Automated booking emails work without it.

Compose and send a broadcast

On Email → Marketing, start a new broadcast. You can move freely between the three steps.

1. 1
   Settings - choose who it goes to under Recipients, give it an internal name, and pick a theme and a font.
2. 2
   Content - add headings, text, links, images, callout boxes and a sessions block. Your images offers photos from your sessions and past emails, or Upload a new one; click an image to set its size, alignment and link. Click the header band to show or hide your logo.
3. 3
   Confirm - check the recipient count, then send. Once your free first email is used, you'll need a plan to send; your draft stays saved.

Drafts autosave. Use Send test to read a copy on your phone first, because a sent broadcast can't be recalled.

Themes

• Default - matches your booking pages: a bordered card on a cream background.
• Light - flat white, no card or borders.
• Dark - a dark background with light text.

Buttons use your brand colour unless it would disappear into the background.

Add your sessions without retyping them

The Sessions block builds a card for each session you pick: image, name, description, dates and a Book a space button.

1. 1
   In the Content step, click the + in the margin, then Sessions, and tick the sessions in the order you want them.
2. 2
   Under Dates to list, choose Next and one to six dates (suits a monthly workshop), or Every date in the next 1, 3, 7, 14 or 31 days, counted from the day you send (suits a "this week" email).
3. 3
   Click Insert sessions. To change it later, click the block and choose Choose sessions.

Each time links to that slot on your booking page. Photos keep the part you chose when you positioned the session image, and descriptions are cut to about 60 words.

The block fills itself in when you press Send, so a draft sent next week carries next week's dates.

• It only shows dates that can still be booked, within your booking window and cut-off. If no chosen session has any, the block is left out.
• It can't be scheduled for later. Send it now, or remove the block to schedule.

Personalise with the recipient's first name

New emails start with Hi and a First name tag. To add one elsewhere, including the subject, type / and choose First name, or type {{first_name}}. It becomes each recipient's first name, or "there" when you don't have one. Any other placeholder, like {{last_name}}, blocks the send.

Sending limits

• Your monthly allowance. A broadcast over your plan's emails per month is refused - see plans.
• 2,000 recipients per broadcast, and two sends per day. Anything over is refused, not trimmed.
• Automatic pause. Over a rolling 30 days, sending pauses if 3% of emails hard-bounce or 0.3% are marked as spam (below 100 emails: 10 hard bounces or 3 complaints). It stops a send in progress and emails your admins. Contact us to lift it.

Common questions

1. Why don't I see Email → Marketing? Choose Enable email marketing on the Marketing page, or check that you have an Admin role.

2. Can customers unsubscribe? Yes, from any broadcast or their account page. It only stops marketing emails.

3. A session I picked isn't in the sessions block - why? It has no bookable date in the range you chose, or it isn't shown on your public booking page.

4. Can I change the picture or wording just for the email? Not in the block - it always matches the session. Edit the session, or add your own text above the block.