Email marketing lets you write a one-off newsletter or announcement and send it to the customers who have opted in to your marketing emails. It is a way to fill quiet sessions, share news, and stay front of mind - separate from the automated emails Session sends for every booking.
Email marketing is an opt-in feature enabled per venue. If you don't see it under Email → Marketing, it isn't switched on for your account yet - open that page and choose Enable email marketing to turn it on. The automated booking emails work without it.
How it differs from automated emails
It helps to keep the two kinds of email straight:
- Automated emails are always on. They are transactional - booking confirmations, reminders, cancellations, receipts - sent to whoever made the booking. See Automated emails.
- Marketing emails are the broadcasts you write here. They go only to customers who gave marketing consent, and every one carries an unsubscribe link.
Who receives your broadcasts
A broadcast sends to all subscribers - the customers who opted in to marketing emails at your venue. There is no per-recipient picking; you send to the whole opted-in list.
Customers join that list by ticking the marketing-consent checkbox when they book, or by turning it on themselves from their account page. Consent is per venue, so it only ever reflects people who agreed to hear from you specifically.
Marketing consent is collected with a checkbox at checkout and on the account page. To make sure it's offered, set it up before you start sending - see Customers.
Compose and send a broadcast
Go to Email → Marketing and start a new broadcast. The composer is a three-step flow over one draft - you can jump between steps freely.
- 1Settings - give the broadcast an internal name (only you see it, for finding the draft later) and pick a theme: default, light, or dark.
- 2Content - write your email. Add headings, text, links and images, and set text alignment. Click the header band to show or hide your logo at the top.
- 3Confirm - review the recipient count and your email, then send. Use Send test at any point to email a copy to yourself first.
Your work is saved as a draft as you go, so you can come back to it. Sending a draft turns it into a sent broadcast.
Themes
Pick a theme in the Settings step. The in-editor preview matches what subscribers receive:
- Default - matches your public booking pages: a bordered card on a cream background.
- Light - flat white, no card or borders.
- Dark - a single dark background with light text.
Sending limits
A few limits protect your sender reputation and your subscribers:
- Large lists are blocked, not trimmed. A broadcast to more than 2,000 subscribers is refused rather than sent to part of the list.
- Two sends per day. A third broadcast in the same day is refused.
- Empty lists can't send. If no one has opted in yet, there's no one to send to.
Always Send test to yourself and read it on a phone before you send for real. Once a broadcast goes out it can't be recalled.
Common questions
- 1Why don't I see Email → Marketing? It's an early-access feature that's enabled per venue. Open the Marketing page and choose Enable email marketing, or check that you have an Admin role.
- 2Do customers have to be a member to receive marketing emails? No. Anyone who opted in to marketing at your venue is a subscriber, member or not.
- 3Will this email people who only ever got a booking confirmation? No. Booking confirmations are transactional and don't imply marketing consent - only customers who explicitly opted in receive broadcasts.
- 4Can customers unsubscribe? Yes. Every broadcast includes an unsubscribe link, and customers can also manage their preference from their account page. Unsubscribing only stops marketing emails - booking confirmations and reminders keep coming.
- 5My broadcast was refused - why? Check the limits above: the list may be over 2,000 subscribers, you may have already sent twice today, or there may be no subscribers yet.