Memberships show up in two places in Reports, measuring the same money two different ways. Knowing which is which stops the figures looking like they contradict each other.
- Nominal recurring revenue - shown in the Memberships part of Reports, under Members. This is what your members are worth on paper: every active member multiplied by their plan price, per month. It's a forward-looking run rate, not money already collected.
- Effective revenue - shown on the revenue chart and in the Effective column of the session-type table. This adds a nominal value for each member visit to your cash takings, so a session full of members isn't reported as worth nothing. It's backward-looking: it only counts visits that happened in the range you're viewing.
These are the same money seen from two angles - don't add them together. Nominal is "what we bill"; effective is "what got used". Over a full, closed calendar month they reconcile.
How the two reconcile
Across a whole calendar month, a member's nominal plan price is spread across the visits they make that month. Add up all those attributed visit values and you land back near the nominal figure. Any gap is the residual - the part of the run rate that visits haven't accounted for yet.
The residual exists because the two figures count slightly different groups over slightly different windows:
- Different windows. Nominal counts members active right now. Effective counts visits inside the date range you've selected. A part-month range naturally attributes less than a full month's nominal.
- Members join and leave. Someone who joined this week adds to nominal today but has few visits behind them; someone who left still has visits in the range. So the residual only settles cleanly over a single, closed calendar month, and can even go slightly negative.
- The month isn't over. A member's attributed value keeps rising as they visit more that month, so it isn't final until the month closes.
Reading it in practice
For a clean reconciliation, view a single, completed calendar month (use the "Last month" preset in the date picker). In that view, effective's membership portion plus the residual should sit close to the month's nominal recurring revenue.
For a live sense of the business, the two headline numbers each answer a different question on their own:
- Use nominal recurring revenue for "what am I billing my members each month?"
- Use effective revenue for "were my quiet-looking, member-heavy sessions actually earning their keep?"
Bundles and gift vouchers work the same way in the effective figure: each redeemed session adds a nominal value, so a session paid for entirely with a bundle still shows a worth. Bundles carried over from another system aren't valued, since their original price isn't recorded here.
What your members saved
The Member value figures answer a different question from the two above: not "what is this membership worth to us?" but "is it worth it to them?"
- Discount given to members - the standard price of every space your members booked over the dates you've selected, minus what they actually paid. It covers both kinds of benefit: a member rate, and sessions included in their plan.
- Subscription income - their plan prices, scaled to the same dates so the two figures cover the same period. It's based on who is a member today, so if members have cancelled since the dates you're looking at, this reads a little low and the ratio a little high.
- Returned per £1 - discount given divided by subscription income.
Read the last one as value for money. Above £1 means your members got back more than their subscription cost them, so the membership is earning its keep through people visiting more often rather than through the subscription fee itself. Below £1 means members are, on the whole, paying more than they draw down.
The per-tier table shows the same three figures for each tier, so you can see which tiers are good value and which aren't.
A member's guests pay the standard price and aren't counted here - this is what the member saved on their own spaces. Where a session has no standard price to compare against, those spaces are left out and noted under the table, so the discount shown is never overstated.
Compare a whole calendar month where you can. Subscription income is scaled to match a part-month, but a complete month is the cleanest read - and it's the period your members are billed over.
Common questions
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Why don't nominal and effective revenue match? They measure different things - nominal is your monthly run rate for members active now, effective is the value of visits that actually happened in your selected range. They only line up over a full, closed calendar month, and even then a small residual is normal.
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Can I add nominal recurring revenue to my cash takings? No - that double-counts. Effective revenue already blends cash with member and bundle value. Nominal is a separate, forward-looking run rate.
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Revenue and effective revenue show the same figure for every session type. Is that broken? No, and it's expected if your memberships give a discount rather than including free sessions. Effective revenue only adds value where a booking was covered outright - an included session, a bundle or a gift voucher - because those record no cash and would otherwise make the session look worthless. When members pay a discounted price, every member booking already records real money, so there's nothing left to add and the two columns match. Your membership income still appears, as nominal recurring revenue under Members - and what those discounts were worth to your members is shown under Member value.
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What does the Total visits column count? Sessions attended by members on that tier, over the dates you've selected. Note the row mixes two windows on purpose: Active members and recurring revenue are today's figures and don't move with the date range, while Total visits and Avg visits / member do.
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Why is my member's cash spend so low? Because a member pays by subscription, not per booking. Their sessions are covered by their plan, so their cash figure is low by design. See customer profile for the per-customer spend breakdown.
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What counts as an active member? A member with a live subscription (or one still inside a period they've cancelled at the end of). Imported members who haven't reactivated with you are counted separately and don't add to nominal recurring revenue.
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Should discount given and subscription income match? Roughly, over time, is a healthy sign - it means members are getting back about what they pay. There's no single right answer: many venues are happy for members to come out ahead, on the basis that members visit more often and bring guests, so the extra revenue comes from the visits rather than the subscription.
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Why does "collected in this period" show less than subscription income, or nothing at all? Session only began recording individual subscription payments on 13 August 2026, so periods before that show none. After that, it's real money collected, which builds through the month as each member reaches their own renewal date - subscription income is the full expected figure for the period.
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Why is a bundle redemption rate above 100%? The bundle was topped up, or it's unlimited. Redemption rate is sessions redeemed divided by sessions issued, and excludes bundles carried over from another system.