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Your FAQs page

Every booking page has an FAQs page that answers your customers' common questions using your own settings, with nothing for you to write.

15 min read

Your booking page comes with an FAQs page at yourdomain/faqs. It answers the questions customers ask most - can I cancel, how far ahead can I book, what does my membership include - and it writes itself from the settings you have already filled in.

There is nothing to switch on, and almost none of it is written by hand. When you change a setting, the page changes with it. The one exception is a short Before you visit note, covered below.

What is on it

At the very top is a strip of key facts - where you are, your rescheduling and cancellation rules, and how to contact you. These are the things customers write in about most, so they sit above everything else. They come from your settings like the rest of the page, so there is nothing to fill in.

Three rules shape the strip. Where you are follows what you actually have: one address shows that address, however many locations sit at it - two rooms on one street is a venue with an address, not a venue with none. Locations at genuinely different addresses show their names instead ("Kirkstall and The Glade"), because naming one of the addresses would send people to the wrong site. Where your rescheduling and cancellation rules are the same, they share one tile rather than saying it twice. And the contact tile is the one a customer can tap - your email and phone are live links in it, rather than a jump down the page - so it only appears once you have published one of them.

Below that the page is grouped into sections, and each one appears only if it applies to you. A venue with no memberships never shows a memberships section.

  • Visiting the venue - what you are, where you are, when public sessions run, what sessions you offer and what they cost. Opening hours are shown as a day-by-day list. On a venue with more than one location you get one of those lists per site, each under its own heading, so a customer is never given one set of times for two addresses - and your locations are listed as name-and-address pairs rather than run together in a sentence. Your session types and your price names are listed too, rather than strung into one line.
  • Booking a session - how booking works, whether an account is needed, how far ahead and how late customers can book, accepted payment methods.
  • Changes and cancellations - whether customers can cancel or reschedule themselves, how late, and whether that returns money to their card or as account credit.
  • Memberships - what a membership includes, early access, whether included sessions roll over, how it applies at checkout. Where you offer more than one membership, what each includes is set out as a table.
  • Gift vouchers and Bundles - how they are bought and redeemed.
  • Waivers - who signs, and how group signing works.
  • Contacting the venue - your public contact details, when you have published them.
  • Data protection - a short line linking Session's privacy policy and terms, and pointing customers at you for how their details are used. This is the only place on your booking site a customer can reach those, so it appears whatever your settings. See data protection.

The answers are collapsed. A customer sees the list of questions and taps the one they want. That keeps a page of twenty-odd answers scannable, and a link to a particular answer opens it on arrival. Everything is still on the page for search engines and AI assistants, which read the answers whether or not a person has opened them.

On a computer there is a column beside the questions with a shortcut to each section and your contact details underneath. On a phone that column is not shown - the key facts strip does the same job in less space, which matters more on a small screen.

How to change what it says

Change the setting, not the page. Every answer traces back to something in your admin:

To changeGo to
Whether customers can cancel or reschedule, and how lateCancellation and reschedule policy
How far ahead customers can bookBooking window
When a session stops taking bookingsWhen bookings close
What a membership includes, and early accessMemberships
The email and phone shown to customersSettings -> Company
Your website, Instagram and Facebook linksBooking page -> Links
What you are, and whereYour description and locations under Settings -> Company
Opening hours, session types and pricesYour sessions and their prices - the page reads what is actually bookable
Facilities, parking and accessThe Before you visit box under Settings -> Company
Note

Because the answers come from your live settings, they cannot drift out of date the way a policy page typed onto your own website does. That is the whole point of it - a hand-written cancellation window eventually stops matching the one the system actually enforces, and the first person to notice is a customer in a dispute.

Before you visit is the one box you write yourself, and it is safe to be, because nothing in Session enforces whether you have parking. Anything the system does enforce - prices, hours, policy - stays derived, so there is nothing for it to drift away from.

Getting a customer to you

The page can only answer questions about your settings. For anything else the customer needs you, so the contact tile at the top gives them one tap to reach you:

  • Your email - opens their mail app, already addressed to you.
  • Your phone number - dials on a phone, so this is worth filling in even if you rarely take calls.
  • Website, Instagram and Facebook - each opens in a new tab, so they keep their place on the booking page.

On a phone all of these sit in the contact tile. On a computer the tile carries your email and phone, and the column beside the questions carries the full set - so they are in reach wherever a customer has got to on the page.

Each one appears only if you have filled it in, and none of it appears if you have filled in none of them. Set your email and phone under Settings -> Company, and your website and social links under Booking page -> Links - the same links that appear over your header image.

Tip

If you fill in nothing else, fill in one of your email or your phone number. It is the difference between a customer with an unusual question giving up and a customer getting in touch.

Publishing only one of them

Both the contact email and the phone number are optional, and plenty of venues would rather handle everything by text. Clear whichever one you don't want customers using and save - what's left is what they see.

Clearing your email takes it off your booking page footer, off this page, and out of the details search engines read. Your number takes its place everywhere the email used to appear, including the "need to change your booking?" note at the bottom of your confirmation emails.

Your number shows exactly as you type it, so you can label it - "Whatsapp 07700 900456" reads that way to customers and still dials correctly when they tap it.

Warning

Two things worth doing before you clear your email. Check the Reply-to on each of your automated emails - those inherit your contact email, so with none set a customer replying to a session reminder reaches nobody. And check your number is written the way you'd give it out, since it's about to be the only way anyone can reach you.

Clearing both is allowed, and then the contact tile and the contact section simply don't appear. Your booking page still works, but a customer with a question has nowhere to go, so it's worth leaving one of them in.

When an answer says "it depends"

Some settings vary between sessions. If different sessions have different booking windows, the page says so - for example "you can book between 30 and 90 days ahead, depending on the session" - rather than picking one number that would be wrong for the others.

You will also see a short note under an answer explaining that some sessions differ. That note is deliberate. It appears whenever a session or a price has its own rule, so the page never states a figure that one of your own sessions contradicts.

If you would rather every answer gave a single firm number, make the underlying settings consistent - for instance give your schedules the same booking window - and the page will say so on its own.

Where customers find it

  • In the top navigation of your booking page on a computer, as the last item after any gift vouchers, Bundles and membership links. It is always there, whether or not you sell any of those.
  • In the menu on mobile.
  • In the footer of every page on your booking site, alongside your email and phone.
  • From your memberships pages and a member's account page, linked straight to the membership answers.

What search engines and AI assistants get

Your booking page publishes the facts on this page in the format search engines and AI assistants read directly, so they can answer for you rather than guess. Nothing to switch on, and nothing to keep in step - it is built from the same settings the page itself uses, so it can never say something the page does not.

What goes out:

  • Your name, full address, phone, email, and links to your website, Instagram and Facebook.
  • Your opening hours, taken from when your recurring sessions actually run.
  • Your price range, from your standard session prices. Private hire and group prices are left out, so a whole-sauna rate cannot make your sessions look far dearer than they are.
  • Your position on the map, once we have coordinates for your address.
  • Every question and answer on this page.
Tip

If an audit tells you your prices or hours are not published anywhere, check it looked at your booking page and not only your own website. These are published on your booking page, and the two are separate sites.

Linking to a section

Each section heading has a small link icon. Click it to copy a direct link to that section, which you can paste into an email, a social post, or your own website.

That is useful when someone asks a specific question - you can send them to the cancellation answers rather than the top of the page. A link to a single answer opens that answer when they arrive, so they are not left tapping to find it.

Before you visit

One box, under Settings -> Company, for the practical things Session cannot work out on its own: your facilities, what to bring, parking, and how accessible the site is. Up to 600 characters. Leave it blank and the answer simply does not appear.

Under the box there is a See what your FAQs page answers link. Open it before you write anything - most of what venues start typing here is already answered further up the page, from settings you have filled in elsewhere.

It is worth filling in properly, because this is often where a customer meets you first. Search engines and AI assistants read this page, so when someone asks what your facilities are or whether there is parking, the answer they get is either yours or somebody else's guess.

Something like:

Two rooms and an outdoor deck. Bring a towel and a water bottle - changing rooms and showers on site. Free parking in the yard; step-free access throughout.

Tip

Put the access details in. Whether there is step-free access is a question people have to ask by email today, and answering it here saves them the message and you the reply.

Before you visit, or Visit instructions?

There are two boxes about visiting, and they cover much the same ground. What tells them apart is who reads it and when:

Before you visitVisit instructions
Where you set itSettings -> Company, onceOn each session, under Messages
Who sees itAnyone - it is a public pageOnly someone who has booked
WhenBefore they book, while they are decidingAfter they book, on their confirmation page and email
Also read bySearch engines and AI assistantsNobody else

So the general answer - wood-fired, two plunges, parking in the yard, step-free - goes in Before you visit, where it can help someone choose you. Anything that only makes sense once a booking exists - arrive five minutes early, meet at the side gate, bring your own mat for this class - goes in Visit instructions on the session it applies to.

Filling one in does not fill in the other, and neither replaces the other. It is fine, and common, for the same fact to appear in both.

What it does not cover

The page still does not cover etiquette, how hot you run, or anything else that needs more than a few lines - that belongs on your own website, which is exactly why your website link sits with your contact details. You can also point customers at it from your memberships, Bundles and gift voucher pages, each of which has a link field for exactly this.

Common questions

  1. Can I edit the wording? Only for Before you visit, which is yours to write. The rest is derived on purpose - editable text is text that drifts away from what the system enforces. If an answer reads wrongly, the setting behind it is usually the thing to change. If the wording itself is the problem, tell us.

  2. Can I turn the page off? No. It is part of every booking page, and it reduces the "can I cancel?" emails you would otherwise answer by hand.

  3. I have written what to bring on my sessions already. Do I need Before you visit too? Yes, if you want it seen before someone books. Visit instructions only go out after a booking, so nobody deciding whether to book you ever reads them - and neither does a search engine. See Before you visit, or Visit instructions? above.

  4. A customer says an answer is wrong. What do I check? Check the setting behind it first, using the table above. The page reports your live configuration, so an answer that looks wrong usually means the setting is not what you thought - which is worth knowing either way.

  5. Why does an answer not give an exact number? Because your sessions disagree on it. See "When an answer says it depends" above.

  6. My contact details are not showing. The contact tile needs an email or a phone number - a website or social link alone will not produce one, because the tile is there to be tapped. Add one under Settings -> Company. Your website and social links appear alongside it once there is something to sit with, and are set under Booking page -> Links.

  7. I cleared my contact email but a different address is still showing. It won't be one Session substituted - clearing yours never puts another address in its place. Check the Reply-to on your automated and transactional emails: those store whatever address they were saved with, so an old one can still be sitting on a template.

  8. My contact details appear more than once on the page. They do - in the tile at the top, in the "Contacting the venue" section, and in the footer, plus the column beside the questions on a computer. That is deliberate: the tile and the column are the ones a customer can tap, and the section adds the reminder to have their booking reference to hand.

  9. My opening hours are missing. They are built from your recurring sessions, so a venue running only one-off dates has none to show. If you have more than one location, each site gets its own list, and a site with no recurring session is left out rather than shown as closed.

  10. One of my locations is missing from the list. Check it has a name as well as an address under Settings -> Company. An unnamed site cannot be labelled in the list or given its own hours, so the page falls back to writing your locations out in a sentence rather than showing a row with nothing in the first column.

  11. I have two locations at one address and the page treats them as one place. That is deliberate. If every location you run is at the same address, the page states that address once and names your locations beside it, rather than repeating the address under each one. Small differences in how you typed it - a double space, different capitals - are ignored when working that out.

  12. My prices show a range, not one figure. Because your sessions charge differently. Stating the lowest as though it were the price would be wrong for almost everyone, so the page gives the span and points customers at the session for the exact figure.

  13. My price names are listed, but without their prices. Deliberately. A price name is not unique - the same name can sit on several sessions at different amounts, which is common - so pairing each name with one figure would be wrong for the others. The range covers what it costs; the exact figure shows on the session itself when someone books.

  14. My memberships section names a tier I hid from the members page. The page lists any active membership, because a hidden tier still grants its benefits to whoever holds it. Deactivate the tier if it should not be mentioned at all.

  15. Can a customer open every answer at once? Not at the moment - each one opens on its own. If that is getting in the way of how you use the page, tell us.